A leading health information network wanted to generate interest in its new prior authorization product among small to midsize EHR vendors already using their e-prescribing services. These vendors seek competitive differentiation and improved customer loyalty but have limited development resources. The strategy for this digital campaign was to emphasize the existing relationship with a trusted partner, seamless integration with existing platforms, and the potential for EHR vendors to offer a more efficient and satisfying experience to their users, ultimately boosting customer retention.